La Fleur's 2000 European Lottery Abstract by Teresa La Fleur 0000-00-00 00:00:00

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by Teresa La Fleur
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La Fleur's 2000 European Lottery Abstract by Teresa La Fleur
Author
Teresa La Fleur
Publisher
Date of release
Pages
0
ISBN
9781883567866
Binding
Illustrations
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PDF, EPUB, MOBI, TXT, DOC
Rating
5
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La Fleur’s 2000 European Lottery Abstract - Millennium Edition features historical profiles of Europe’s 70-plus national, provincial, regional and private lotteries, including annual sales by game, government profits, prizes, game details, retailer network data, ad budgets and vendor contracts. The book traces lottery sales by game in local currency and converted to U.S. dollars from 1996 through 1999. Each profile provides a detailed historical account of the lottery organization’s startup. The Statistical Section tracks each lottery and each European country lottery’s sales by game in local currency and converted to U.S. dollars for rankings by total sales and per capita sales. There is a separate section providing the list of key personnel and their titles. For easy reference, each lottery’s full address, phone, fax and website address are listed on the first page of the profile. There is a summary of vital statistics, including the year established, organizational type and use of lottery profits. The second page of the profile provides a four-year summary of lottery sales by game, including passive, instant, numbers, lotto, spiel, Oddset, toto, Internet wagering, TV bingo and other niche products. These sales are listed in local currency. There is a separate table converting the lotteries’ 1999 sales by game into U.S. currency, including total sales and per capita sales by game. Each game for the lottery is described in the Game Mechanics summary, including the game’s generic class, year begun and ticket price. A retailer section in each profile provides the breakdown of the lottery retailer network by business class, including the number of lottery kiosks, book stores, convenience stores, gas stations, merchandise stores, tobacconists, pharmacies, post offices, restaurant/bars and other. The advertising section in each profile provides information on advertising expenditures by media, including TV, radio, printed media, POS, direct mail, draws and sponsorships.

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